Market Analysis
using "the Cube" as an analytical framework
MARKET FOCUS
In 2017 global language learning market was valued at USD 377 million. It is expected to grow to 2450 million by 2026. Mobile language learning apps are also part of this market. Mobile technology is part of people’s daily life, the use of mobile language learning apps is helping people to learn differently.
TYPES OF OFFERINGS
Hello Chinese is a free app. Within each lessons there are games, exercise and videos that users can access. The app is divided into threes sections:
LEARN: completely free
TRAIN: Pay a premium subscription (1 month, 3 month or a year)
- Unlimited access to the smart review system
- Unlimited access to all the training games
IMMERSE: Pay a Premium+ subscription (1 month, 3 month or
a year)
- Unlimited access to the smart review system
- Unlimited access to all the training games
- Access to all immersion lessons
- Premium+ customer support, to answer learning related questions
THE BUYER
The app is suitable for all kind of users who are trying to learn Chinese. The app has been specially designed for foreigners with beginners level who are trying to learn the language.
GLOBAL TARGET
The use of the internet has provided individuals with a large amount of learning resources and tools to better their skills, including mobile apps. The use of apps such as Hello Chinese has made learning engaging, fun and interesting. The educational mobile apps market is growing with numerous possibilities to explore.
MARKET STATUS
Game-based learning and educational apps are two fast growing markets. In addition, with the increase of mobile device users, the access and use of apps has also grown. As China's influence increases, there is a higher demand in learning Chinese as a foreign language. With these conditions into consideration, there is a possibility for this venture to flourish.
THE COMPETITION
Hello Chinese is one of the most downloaded apps for learning Chinese. There are similar apps as Chinese Skills, Duolingo, Fluent U and Memrise. However, most apps are internet dependent. Hello Chinese can be used while online or offline. Unlike some of the other apps, this app is only dedicated to learning Chinese as a Foreign Language.
